[00:00 - 00:10] The best designs are useful, usable, and beautiful.

[00:34 - 00:41]It is important to prioritize usefulness first and foremost.

[00:42 - 00:48]Designs should solve a problem and meet a need for the user.

[02:20 - 02:29]All domains, including music, videos, films, and art, can benefit from good design.

[04:11 - 04:17]Feedback and iteration are important in creating a successful design.

[04:18 - 04:28]Usability and aesthetics should not be sacrificed for usefulness.

[04:18 - 04:28]The most important aspect of design is usefulness.

[04:18 - 04:28]It is important to start with usefulness and not focus solely on aesthetics.

[04:18 - 04:28]The process of creating a design involves prioritizing usefulness and usability.

[05:07 - 05:12]In the pursuit of usefulness and usability, many ideas will be generated.

[05:07 - 05:12]The holy trinity of design is usefulness, usability, and beauty.

[06:10 - 06:17]Do not rob yourself of the process of creating a design.

[00:00 - 06:17]Ultimately, the key to good design is finding the balance between usefulness, usability, and aesthetics.

[06:21 - 06:32] Quick disclaimer on tools and not focusing too much on them

[07:44 - 07:52]Starting with something familiar and comfortable

[07:52 - 07:57]Using pen and paper or a brainstorming session to get feedback

[09:49 - 10:00]Not overcomplicating things and breaking down unscalable mountains

[10:30 - 10:36]Using the tool Excalidra to rough out ideas and get feedback

[11:08 - 11:14]Focusing on usefulness and interaction with users

[11:08 - 11:14]The importance of bringing the audience along the journey

[11:23 - 11:30]Shipping out a product in a span of two weeks rather than spending time on perfecting it

[11:38 - 11:43]Learning from going through this exercise multiple times

[06:21 - 12:00]The speaker advises against overthinking and obsessing over tools, and encourages starting with something familiar and comfortable, such as pen and paper or a brainstorming session. They emphasize the importance of focusing on usefulness and getting feedback from trusted individuals. The speaker also mentions the tool Excalidra and the benefits of not spending too much time perfecting a product before shipping it out. They urge the audience to bring their audience along the journey and learn from going through the process multiple times.