[00:27 - 00:34] The speaker welcomes everyone to TMW class 0 and introduces himself as someone who does everything that hits the user at Bill's Face.

[04:27 - 04:35]The speaker talks about the importance of understanding design, marketing, and writing in order to get one's story out to the world.

[06:29 - 06:45]He gives examples of how inspiration can be found in everyday things, and how it can help improve one's work.

[07:21 - 07:30]The speaker emphasizes the importance of being surrounded by inspiration at all times, and shares his own method of utilizing screenshots for reference.

[07:31 - 07:45]He explains that the class will cover logistical things and open up for questions at the end.

[07:31 - 07:45]He mentions that the sessions will include lessons and learnings from his experiences in the past decade.

[07:31 - 07:45]The curriculum will be flexible and will be tailored to address the challenges faced by the students.

[00:00 - 07:54]The speaker welcomes everyone to TMW class 0 and talks about the importance of understanding design, marketing, and writing in order to get one's story out to the world. He shares his own method of utilizing inspiration and gives examples of how it can help improve one's work. The curriculum will be tailored to address the challenges faced by the students.

[08:00 - 08:07] Next week, they will start with marketing 101 with both the speaker and Jeffrey

[08:08 - 08:17]The week after, they will cover writing 101

[08:08 - 08:17]The third week will focus on design, specifically for Valentine's Day

[08:25 - 08:34]After that, they will "freestyle" and cover topics based on what they have learned about the audience

[08:35 - 08:49]They will be flexible and discuss and analyze what worked and what didn't, including any viral examples or failures

[10:40 - 10:46]The speaker also gives an example of a successful viral experiment that generated hype and pre-orders

[10:40 - 10:46]Timing, a good product, innovative elements, and a reasonable price all contributed to the success of the viral experiment

[14:02 - 14:07]They will also cover mental models and stories that can help with gaining an audience, such as "chopping wood, collecting sawdust"

[14:41 - 14:47]The speaker gives an example of helping his barber gain more business by incorporating content into his existing workflows

[07:54 - 16:15]In summary, the speaker will cover various topics and examples related to gaining an audience and viral marketing, with a focus on being flexible and incorporating content into existing workflows.

[16:15 - 16:25] Create interactive content with stories and chat features

[16:32 - 16:39]Offer promotions or discounts for before and after shots

[17:26 - 17:35]Use hashtags and encourage tagging for content

[17:26 - 17:35]Embrace cringe content and be authentic

[23:16 - 23:41]Utilize open dialogues and brainstorm with others

[23:16 - 23:41]Be consistent and have fun with content creation

[24:12 - 24:18]Don't be afraid to try new and unconventional things

[24:20 - 24:27]Use influencers to promote content

[25:56 - 26:02]Incorporate interactive and funny elements into content

[26:16 - 26:27]Consider creating physical products for monetization

[26:16 - 26:27]Utilize different platforms such as TikTok and Instagram

[26:16 - 26:27]Utilize multiple avenues for monetization

[16:15 - 26:27]The text discusses using interactive and authentic content to engage with an audience and potentially go viral, utilizing promotions and hashtags, embracing cringe content, brainstorming with others, utilizing influencers and different platforms, being consistent and having fun with content creation, and considering multiple avenues for monetization.

[26:29 - 26:44] Subi Tech created a Twitch channel where he used a lip syncing model to make it seem like Paul Graham was answering questions in his own voice.

[26:58 - 27:03]The video went viral with 25-30K views and was later used to create AI Drake on the faces platform.

[27:19 - 27:31]To make the video go viral, they got it seen by more people and had the real Gary 10 commenting and asking questions.

[27:19 - 27:31]They also had the actual Paul Graham retweet the video.

[28:48 - 28:59]Other ideas to productize the video included making versions with different personalities and creating a 24/7 stream where viewers could ask questions.

[33:52 - 34:04]Other lessons and learnings discussed were not overcomplicating things and leveraging the internet for distribution and building trust with fans.

[34:44 - 34:58]Examples of this were shown with the success of Lofeigro, a faceless online presence, and the ease of distributing music compared to 20-25 years ago.

[26:29 - 35:33]Subi Tech's video of a lip syncing Paul Graham answering questions went viral and was used to create AI Drake. Other ideas for productizing the video were discussed, as well as lessons on not overcomplicating things and leveraging the internet for distribution and building trust with fans. Examples of this were seen with the success of Lofeigro and the ease of distributing music compared to 20-25 years ago.

[35:34 - 35:40]Lofeigro site features signed artists

[35:40 - 35:48]Being signed with Lofeigro is a big deal

[36:56 - 37:01]Lofeigro took a stance allowing free use of its music

[37:24 - 37:31]Lofeigro offers distribution opportunities for musicians

[37:24 - 37:31]Lofeigro music and gaming mesh well

[37:32 - 37:41]TikTok channels are a popular way to discover new music

[38:35 - 38:50]Putting out songs consistently can lead to success

[39:19 - 39:36]Analyzing and sharing content with others can be helpful

[43:22 - 43:31]Understanding where your audience resides is important

[35:34 - 43:41]Competing for attention is crucial in today's digital landscape

[35:34 - 43:41]Competing for attention is crucial in today's digital landscape

[43:50 - 44:01] The speaker discusses the importance of standing out and stopping people's scrolls on social media platforms such as TikTok, Instagram, and Hacker News.

[44:12 - 44:27]The speaker mentions that these platforms do not penalize users for posting multiple times a day and encourages consistency and adding value to the network.

[44:44 - 45:07]The speaker gives an example of a successful marketing strategy used by a content creator on Minika Tana.

[47:49 - 48:03]The speaker also mentions another successful content creator, My Le, who gained a significant following by sharing valuable lessons on her page.

[48:55 - 49:02]The speaker emphasizes the importance of being authentic and making it easy for the audience to understand what you are doing.

[49:10 - 49:22]The speaker announces that the class will be held every Wednesday at 2 PM.

[50:40 - 50:47]The speaker shares a success story of a student's tweet that went viral and gained 3 million views with only 800 followers.

[51:01 - 51:10]The speaker encourages the class to share their own work for feedback and improvement.

[51:32 - 51:44]Intentional scrolling is encouraged to find interesting content to share with the class.

[43:41 - 51:44]In summary, the speaker discusses the importance of standing out and being consistent on social media platforms, shares successful marketing strategies and success stories, and encourages class participation for feedback and learning.

[51:44 - 51:54]Just DM on WhatsApp

[55:37 - 55:42]Encouragement to make the most of the three months

[57:09 - 57:15]Don't focus on going viral, focus on understanding who is interested in your content

[57:09 - 57:15]Utilize tools for insights on post performance

[57:21 - 57:39]Genuine content is highly effective, capture anything and everything

[57:51 - 57:57]Tips for keeping the kitchen clean

[59:09 - 59:14]Everyone has something to offer and learn from each other

[59:15 - 59:20]Consistency is key in growth, aim for 3-5 posts per day

[59:15 - 59:20]Learn from each post and adjust accordingly

[59:15 - 59:20]Share content in the group chat without asking for engagement

[59:44 - 59:51]Group leaders will be monitoring the chat and watching content

[51:44 - 1.00:03]Focus on consistency, genuine content, and understanding your audience while sharing and learning from each other. Utilize tools and group chat for support and growth.