![Youtube profile pic for 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
5 thought systems of a designer's brain.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[00:01 - 00:07] Improve over time with mental models
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[00:07 - 00:14]Don't fall in love with tools, know who you're building for
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[01:28 - 01:33]Know your audience and cater to them
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[01:28 - 01:33]Example of different apps and their audiences
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[02:23 - 02:39]Example of photography class experiment
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[03:08 - 03:14]Aim for iteration, not perfection
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[03:08 - 03:14]Don't aim for perfection, aim for iteration
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[03:14 - 03:20]Sneak peeks at new mental models
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[04:46 - 04:54]Review of previous work and bookmarking
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[04:46 - 04:54]Primary action of bookmarking for posts
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[05:13 - 05:20]Suggestions for improving a landing page
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[06:11 - 06:17]Simplify and be explicit about product
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[06:28 - 06:36]Shipping and device details
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[06:36 - 06:41]Example of simplifying and describing a product
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[06:51 - 06:57]Appreciate shipping and shipping products
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[00:01 - 06:57]The speaker discusses the importance of improving over time with mental models, knowing your audience and catering to them, and aiming for iteration rather than perfection. Examples of different apps and their audiences are given, as well as an example of a photography class experiment. The importance of simplifying and being explicit about products is emphasized and the speaker appreciates the act of shipping and delivering products.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[07:05 - 07:12] Introduction to a podcast that interviews people building no code products
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/2.webp)
[08:19 - 08:25]Discussion about optimizing video views through thumbnails, titles, and cross-posting
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/2.webp)
[08:27 - 08:34]Mentions of Reddit, Hacker News, and TikTok as potential platforms for cross-posting
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/2.webp)
[10:37 - 10:47]Explanation of a "variable lottery" mental model for maximizing opportunities on the internet
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/2.webp)
[12:27 - 12:36]Reminder to use scarcity and FOMO tactics in marketing products
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/2.webp)
[13:18 - 13:23]Final mental model of a "baby Bolt" - comparing oneself to Usain Bolt and not being discouraged by failures along the way
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/1.webp)
[06:59 - 14:23]Tips and strategies for optimizing views and marketing products on the internet, including cross-posting, using FOMO tactics, and having a positive mindset when faced with challenges.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[14:26 - 14:36] The speaker discusses the fear of failure and not caring about what others think.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[14:36 - 14:50]They encourage taking risks and using support from others to achieve success.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[15:29 - 15:43]The speaker compares the process of learning to walk to the process of achieving greatness.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[15:29 - 15:43]They advise not to overthink and to take the first few steps.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[15:51 - 15:58]The speaker thanks someone for their assistance and for the use of language.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[17:59 - 18:05]Audience members ask questions about adapting processes, branding, and auditing the process.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[19:47 - 19:53]They discuss reviewing and optimizing the creative process.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[20:52 - 21:02]The speaker suggests picking a name and going for it, as it can always be changed.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[21:08 - 21:13]The speaker concludes by thanking the audience and asking if they enjoyed the presentation.
![A youtube thumbnail wor 5 thought systems of a designer's brain.](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fe2xWQclYbKM%2Fhq720.jpg%3Fv%3D65e78780&w=640&q=75)
![](https://i.ytimg.com/vi_webp/e2xWQclYbKM/3.webp)
[14:26 - 21:31]Overall, the speaker encourages taking risks and using support to achieve success and advises not to overthink and to take the first steps in the creative process.