[00:00 - 00:06] Welcome to DMW class 007

[03:34 - 03:39]Discussion on getting the word out and growth hacking

[04:58 - 05:26]Examples of growth hacks and experiments

[05:57 - 06:02]Simplifying and demystifying growth hacking

[06:30 - 06:36]Students' feelings and experiences

[07:20 - 07:29]Importance of making decisions quickly

[08:00 - 08:07]Importance of number 24 and time management

[08:46 - 08:52]Comparison to codingweek.com and the importance of balancing building and marketing

[09:23 - 09:46]Kobe Bryant's "whatever it takes" mentality

[00:00 - 09:46]Introduction to DMW class 007, discussion on growth hacking and getting the word out, importance of time management and making decisions quickly, examples of growth hacks and experiments, and the importance of a "whatever it takes" mentality.

[10:41 - 11:02] Marketing strategies and tactics discussed

[14:44 - 14:55]Acquisition: how people find your product (examples: social media, ads)

[14:44 - 14:55]Activation: how to get people to realize they need your product

[14:44 - 14:55]Referral: getting people to tell others about your product

[14:56 - 15:01]Retention: getting people to come back to your product

[15:01 - 15:11]Revenue: tracking North Star metric (ex: subscribers, revenue)

[17:32 - 17:46]Clarifying the problem your product solves and constantly iterating to improve it

[17:56 - 18:04]Basics of AARRR framework explained

[17:56 - 18:04]The Timer Model for clarifying messaging and making decisions

[09:46 - 18:52]Discussion on marketing strategies, AARRR framework, and clarifying the problem your product solves in order to succeed.

[19:43 - 19:49]Discussion about using Uber and Lyft for transportation

[20:30 - 20:43]Factors that could influence a person's decision to use one of the transportation services

[20:45 - 20:52]Considerations for using Uber or Lyft based on time and cost

[20:45 - 20:52]Example of choosing between Lyft and Uber for a concert

[21:38 - 21:44]The idea of saving time or money, or both, when making decisions

[22:49 - 23:04]Jotbot's referral program as an example of helping people save money

[23:31 - 23:42]The blog Disables and URL's product review service as examples of saving time and money

[24:16 - 24:21]Examples of products and services that help people save time or money

[25:48 - 25:56]Example of James, a YouTuber who teaches software development and how his content helps people save time and potentially make money

[26:58 - 27:09]The importance of considering the direct and indirect ways a product or service helps people save time or money

[27:28 - 27:40]The idea that this is not a one-size-fits-all model, but can be a helpful tool in understanding a product or service

[18:53 - 27:50]The discussion focuses on using Uber and Lyft for transportation and the considerations for choosing between the two based on time and cost. It also explores the idea of saving time or money, or both, when making decisions and gives examples of products and services that help with this. The importance of considering the direct and indirect ways a product or service helps people save time or money is emphasized, using James, a YouTuber who teaches software development, as an example. The idea that this is not a one-size-fits-all model is also discussed, with the importance of being clear on the problem a product or service is trying to solve.

[27:51 - 28:03]Last time with SF1, trying to apply content to get people to feel and vibe.

[28:21 - 28:41]Another model to help get closer to the problem being solved.

[28:21 - 28:41]All selling a transformation, make it obvious.

[28:52 - 28:59]Example of Nia T's videos and her audience feeling heard.

[28:59 - 29:16]Example of Taylor Swift's songs resonating with fans.

[31:17 - 31:30]No matter what transformation, make it simple and encapsulate in all content.

[31:56 - 32:01]Example of creating houses for a community feeling.

[35:22 - 35:29]Iterations and plans for the house concept.

[36:22 - 36:31]Chronicles of Novee starting at 2K MRR in SF1.

[36:32 - 36:46]Experimented with different house landing pages and seeing which people chose.

[36:32 - 36:46]Growth experiments with specific landing pages for different archetypes.

[36:55 - 37:01]Scraping public researcher data sets for email outreach.

[27:51 - 37:01]Last time with SF1, trying to apply content to get people to feel and vibe, another model to help get closer to the problem being solved, all selling a transformation, make it obvious, example of Nia T's videos and her audience feeling heard, example of Taylor Swift's songs resonating with fans, make it simple and encapsulate in all content, experimented and iterated with creating houses for a community feeling, chronicles of Novee starting at 2K MRR in SF1, growth experiments with specific landing pages and email outreach, plans for the house concept.

[37:02 - 37:10]Outbound strategies used by the speaker included reaching out to influencers, paid ads on Reddit, affiliate marketing, recorded demos, and direct emails

[37:47 - 37:53]The speaker tried various strategies and experiments, including reaching out to influencers on TikTok and paying them to make videos about their product

[37:54 - 38:09]One of the TikTok videos blew up and resulted in a significant increase in ARR or MRR over a weekend

[38:11 - 38:24]The speaker's journey and success were similar to that of another speaker, who also used videos to gain initial users and continued to expand through their friends and influencers

[40:32 - 40:37]Next steps for the speaker could include doubling down on successful experiments, improving conversion rates, A/B testing, and introducing lower-priced plans

[42:58 - 43:12]Optimizing for SEO and referrals can also lead to consistent growth over time

[44:48 - 44:59]The speaker emphasized the importance of trying different strategies and thinking outside the box in order to find what works

[45:03 - 45:10]Each experiment should be no longer than 2-3 days and results should be evaluated quickly

[45:10 - 45:17]It's important to make decisions quickly and continue or kill experiments based on their success

[45:19 - 45:27]Do not spend too much time on experiments without results

[45:34 - 45:48]Meticulous crafting and execution in a fast iterative loop is key

[37:02 - 46:18]The speaker shares their experience with various outbound strategies and experiments, highlighting the success of using influencers on TikTok to increase ARR or MRR. They also emphasize the importance of quick decision-making and experimentation in order to find what works and continuously optimize for growth.

[46:18 - 46:29] The speaker discusses the importance of collecting data and understanding how people spend their time on a website before running experiments.

[46:51 - 46:58]He mentions the concept of Parkinson's law, which states that work will expand to fill the time allocated for its completion.

[48:05 - 48:13]He also mentions Pareto's principle, or the 80-20 rule, where 20% of tasks determine 80% of the project's outcomes.

[48:15 - 48:24]He gives the example of a landing page, where spending 20% of the time can result in 80% of the outcome.

[50:05 - 50:13]The speaker suggests using these principles to determine the most important tasks and allocate time accordingly.

[50:19 - 50:30]The importance of keeping things simple and easy for others to understand is emphasized.

[52:09 - 52:20]The speaker discusses how unconventional marketing techniques, such as those used on TikTok, can be successful.

[53:23 - 53:37]He suggests considering factors such as status and indirect benefits when thinking about saving time and money.

[46:18 - 55:25]Ultimately, the speaker encourages trying out different approaches and making decisions quickly rather than overthinking.